Beats Gets Adaptive Noise Canceling; Huawei Building AI into Mobile Chips; Jaguar Land Rover Shows ‘Tron’ Steering Wheel; iPhone Name Claims

Beats has added adaptive noise canceling to Studio 3 Headphones. Techcrunch.com reports it’s a direct shot at Bose, with the new Beats models claiming to screen out sounds better and more comprehensively…not just jet plane roar. The now Apple division has also toned down its colors, and offers a bit less pumped up bass. They claim 22 ours of battery life, and the price? That’s still pumped up at $350…available now.

All the tech product companies are betting big on AI…AI has even made it into the realm of politics, with Russia’s Vlad Putin claiming that whomever nails AI first and best will rule the world. Now Huawei says they are going to bake AI processing into their next chip, with the first ever Neural Processing Unit for smartphones. Thenextweb.com explains that what that means to you is no need to phone home to the cloud for the handset to offer AI assistance. Huawei also says it will get 50% longer batter life. If you are a little skeptical…we’ll all find out how much of this is real and what’s vaporware in October when the successor to the Mate 9 drops.

For decades auto makers have shown cars of the future, and now Jaguar Land Rover has given a peek at their steering wheel of the future. Cnet.com notes that it’s right out of Tron…the ‘wheel’ is more of a flattened octagon, with no visible buttons or switches. Jag says it will be totally AI operated, and will detach and dock in your home when you’re not driving…so it can be used there as a personal assistant, too. The so-called ‘Sayer’ will be attachable to any car you like, based on what tasks you have for the day. Maybe just a sedan for your commute….or a pickup if you are helping a pal move. Jag presumes by the time something like this bows, almost all vehicles will be self-driving…at least primarily. They will show a prototype in London September 8-10, and then the week after at the Frankfurt Motor Show.

A week before the new iPhone bows, and it’s the silly season with rumors. Now, one report picked up by bgr.com says it will be iPhone X for sure. Another that relies on what major case makers are planning…9to5mac.com says that the name will be iPhone Edition, and there won’t be any 7S models…those will jump right to iPhone 8. Of course, we’ll know for sure next week!

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Apple’s Back to School Freebie- ‘Music to Your Ears’

Yes, it’s time for Apple’s annual back to school promotion, and this year, Cupertino is giving away a free pair of Beats Solo2 headphones to students and teachers that buy a Mac through their education program…literally music to your ears! Theverge.com notes that the headphones usually go for $200, and that for an additional $100 bucks, you can upgrade to wireless ones. The deal’s good on iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pros through September 18th.

The latest iteration of the Motorola Moto X should roll out next Tuesday. 9to5google.com says leaked pictures indicate a 5.5 inch screen and a front facing flash for selfies. It’s also rumored to have a fingerprint sensor integrated into the bottom speaker, and there may be a version with dual SIM cards to allow for multiple numbers.


Beats Solo 2 Headphones Cut the Cord

Beats best selling Solo 2 headphones have cut the cord. Gigaom.com says the wireless Bluetooth phones should last 12 hours on a charge, and are $299. There’s no Apple branding, and they charge with Micro USB, not Apple’s Lightning cable.

For the cat lover with everything, there’s Tailio…a $100 net connected scale that sits under the letterbox. Engadget.com reports the kickstarter device weighs kitty, and tells you when to change the box…if your nose hasn’t already!

Last summer Amazon asked permission from the FAA to test drone deliveries. Now, not content to wait on the US, thenextweb.com says they’re planning to start testing in Britain.


New Sony Smartphones Send Data to China

Not many people are buying Sony smartphones, but if you did, heads up. They are transmitting data to servers in China right out of the box. Geek.com says some have a Baidu folder that keeps coming back after deletion. A workaround is on their forum.

Upstart T-Mobile keeps on outgrowing the other phone providers. They signed 2.3 million new customers in 3rd quarter according to engadget.com. AT&T picked up 2 million, and Verizon grabbed 1.53 million.

If you have young girls, or are a fangirl, it’s jackpot time. Just in time for Christmas, Beats has unveiled Hello Kitty headphones. Cnet.com says they’re for Kitty’s 40th anniversary. As you might expect, they’re a pricey $249, and available mid-november.