Tesla ‘Premium’ Connectivity; Apple Ups Audio Game; Whole Foods Prime; Volvo Level 4 Self-Driving By 2021.

If it’s free, it’s probably not forever or there’s a catch. That’s the case with internet on Tesla cars. Starting July 1st, the free connection…which will be dubbed ‘Standard Connectivity’  cell access will just give you navigation (with traffic-based routing), live Supercharger usage info, and safety-related car updates. Engadget.com reports that most everything else will be part of the Premium Package. Satellite view, live traffic visuals, web browser, streaming audio, and non-safety updates will fall under it. At least Tesla has added WiFi access to the model 3. No official price as yet, but it’s expected to be about $100 a year…that’s not going to bend or break any Tesla owners! BTW, if you had a car ordered before July 1st, everything will stay free…at least for now. 

Apple has the HomePod, with very good audio, but has never had top notch audio in their earbuds, including the AirPods. That may be about to change. Bloomberg is reporting that Cupertino is working on a higher end version, that are water resistant and have noise cancellation and biometric sensors. In addition, Apple is working on higher end over-ear headphones, that will be positioned above their Beats brand. Apple has built an in-house audio team headed by Gary Geaves, a former engineer from higher end speaker and headphone maker B&W. Accessories are a decent side line for Apple…while no iPhone, they generated slightly less than $13 billion for Apple last year.

Amazon is opening up their Prime discount programs to all Whole Foods locations in the US this week. Stores in Florida have had the perk for almost 2 months, included with the $119 per year Prime membership. According to geekwire.com, you get a 10% discount on sale items, and other special deals. To use the discount, you sign in to your Amazon account with the Whole Foods app, then scan the “Prime Code” inside the app when you check out. As with most grocery store sales, the deals will change weekly. You will also still be able to get a 5% discount when you buy with an Amazon credit card. Amazon is hoping the various discounts will help them to shed the ‘Whole Paycheck’ reputation for Whole Foods, which they bought last year.

While everyone in the auto biz is racing towards self-driving, with Google’s Waymo apparently well in the lead, Volvo has now issued a pretty amazing pledge…level 4 autonomous cars in showrooms you can buy and drive by 2021. According to bgr.com, Volvo is calling it ‘Highway Assist,’ and it sounds a great deal like Tesla’s Autopilot…only with Volvo’s legendary attention to safety detail. Volvo Senior VP Henrik Green says you will be able to ‘eat, sleep, work, watch a movie, relax, do whatever’ with the Volvo Highway Assist in operation. Note it will only work on appropriate roads that have been mapped out…basically highways and freeways.