Beats Gets Adaptive Noise Canceling; Huawei Building AI into Mobile Chips; Jaguar Land Rover Shows ‘Tron’ Steering Wheel; iPhone Name Claims

Beats has added adaptive noise canceling to Studio 3 Headphones. Techcrunch.com reports it’s a direct shot at Bose, with the new Beats models claiming to screen out sounds better and more comprehensively…not just jet plane roar. The now Apple division has also toned down its colors, and offers a bit less pumped up bass. They claim 22 ours of battery life, and the price? That’s still pumped up at $350…available now.

All the tech product companies are betting big on AI…AI has even made it into the realm of politics, with Russia’s Vlad Putin claiming that whomever nails AI first and best will rule the world. Now Huawei says they are going to bake AI processing into their next chip, with the first ever Neural Processing Unit for smartphones. Thenextweb.com explains that what that means to you is no need to phone home to the cloud for the handset to offer AI assistance. Huawei also says it will get 50% longer batter life. If you are a little skeptical…we’ll all find out how much of this is real and what’s vaporware in October when the successor to the Mate 9 drops.

For decades auto makers have shown cars of the future, and now Jaguar Land Rover has given a peek at their steering wheel of the future. Cnet.com notes that it’s right out of Tron…the ‘wheel’ is more of a flattened octagon, with no visible buttons or switches. Jag says it will be totally AI operated, and will detach and dock in your home when you’re not driving…so it can be used there as a personal assistant, too. The so-called ‘Sayer’ will be attachable to any car you like, based on what tasks you have for the day. Maybe just a sedan for your commute….or a pickup if you are helping a pal move. Jag presumes by the time something like this bows, almost all vehicles will be self-driving…at least primarily. They will show a prototype in London September 8-10, and then the week after at the Frankfurt Motor Show.

A week before the new iPhone bows, and it’s the silly season with rumors. Now, one report picked up by bgr.com says it will be iPhone X for sure. Another that relies on what major case makers are planning…9to5mac.com says that the name will be iPhone Edition, and there won’t be any 7S models…those will jump right to iPhone 8. Of course, we’ll know for sure next week!