Qualcomm-New AR & VR Chips; Microsoft Passes Alphabet Market Cap; Amazon Expands Whole Foods Discount; Siri Driven Beats speaker coming

Qualcomm has rolled out a dedicated chipset for mass market AR and VR headsets. According to techcrunch.com, the Snapdragon XR1 will support 4K streaming at 60fps. The chipset is aimed at helping manufacturers cut the cord to PC tethered systems. Qualcomm says the chipset won’t match PC based systems, but says for a lot of users, the higher graphics and memory bandwidth of chips like the Snapdragon 845 aren’t needed for a good VR or AR experience.

The horserace is on! Fully 4 tech companies are in the hunt to become the first company in the world with a trillion dollar market cap. Businessinsider.com reports that Microsoft has passed up Google parent Alphabet for the first time in 3 years this week, hitting $753 billion…compared to Alphabet’s $739. Apple and Amazon are still #1 and #2, and it is most likely one of them will cross over the mark first, but it’s still amazing to see 4 tech giants nearing the trillion dollar milestone!

On the subject of Amazon, they are expanding their 10% off discount deal at Whole Foods for Prime members to 12 additional states. According to geekwire.com, all 365 Whole Foods stores will be included now. Available deals will rotate weekly. Customers also get the savings with Whole Foods grocery delivery, which is free for Prime members using Prime Now on orders over $35. Amazon is really trying to unload the upscale grocer’s ‘Whole Paycheck’ reputation. Of course, Amazon also just raised the cost for prime 20 bucks to $119 a year!

Among predictions of things to debut at Apple’s WorldWide Developers Conference next week, analyst Gene Munster says look for a Beats branded cheaper version of the HomePod…also powered by Siri. Macrumors.com says it may sell for around $250. We’ll recap the WWDC keynote highlights next week.