Apple Mac & iPad Rollout & More

New MacBook Air— Now gets Retina display….finally.
It has no bezel….13.3 inch display. 4x resolution compared to old Air. They have added Touch ID with the keyboard. There’s a T2 chip and secure enclave. The keyboard is improved, and there’s a Force Touch trackpad.

Stereo speakers are 25% louder and have better bass. 3 mics improve use of Siri. 2 Thunderbolt 3 ports ( yep…only 2..you’d better buy a bag full of dongles!!)

Even though it has a 13.3” screen the new Air is 17% smaller than the old air and only weighs 2.75 lbs, dropping a quarter lb. Every new Air is made of 100% recycled aluminum.

1.6GHz i5 processor, 128GB storage, 8GB Ram Starts at $1199 and available next week.
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Updated Mac Mini— All get 4 cores, with 6 cores available. They aren’t mobile chips, but regular cpu’s. The new Mini is 5X faster. The new Mini is able to support 64 Gigs of memory on SO-DIMMs. They are available with up to 2TB of SSD memory. 4 Thunderbolt 3 ports, HDMI, 2 USB A ports.

Mini starts at 799 with a base config of 8GB, 3.6GHz quad-core processor. Order today and available next week.

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New iPad Mini, iPad, and Pro. The new iPads have Face ID, no home button, a thinner bezel, and a magnetically attached Apple Pencil.

The Pro has the ‘liquid retina’ display. With no bezel, it 12.9” screen, but in a smaller package. The iPads Face ID works like it does in the iPhone X, Xs, etc.

The new iPads are running the new A12X Bionic chip. There’s an 8 core CPU…7 core GPU. It’s 90% faster, and is faster than 92% of PCs sold in the last year. The new Pro will be available with 1TB of storage, and will get USB-C. You will be able to charge your iPhone from your iPad Pro, too!

The new Pencil attaches magnetically, automatically pairs, and charges wirelessly. New magnetically attachable smart keyboard folio (that also protects the iPad.)

They demoed a basketball game (NBA 2K Mobile) that looks nearly like video of an actual game. Apple claims this kind of resolution has never been done on a mobile device.

Adobe demoed actual Photoshop on the iPad Pro. Adobe also showed off their new augmented reality product, which will be out next year.

11″ starts at $799, 12.9″ starts at $999. Orders start today, arrive November 7. Current 10.5-inch remains at $649. LTE versions available.

iOS 12.1 will be available today, with Group FaceTime, eSIM support for iPhone Xs and Xs Max, 70 new emoji, and more.

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Other things are happening besides with Apple. Twitter is rumored to be considering killing the ‘Like’ button, in order to force more debate between users. CEO Jack Dorsey said so at a private Twitter event last week, according to vox.com. Also of note…increasing the character count from 140 to 280 didn’t really produce an avalanche of longer Tweets.

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The era of electric aviation is nearly upon us. easyJet says they will launch a 9 passenger electric plane next year. They are also working on a battery powered 150 seat plane for short haul trips of under 300 miles. Electrek.co reports that 30% of flights are in that range, and that Boeing and Airbus sold nearly 1000 jets for those routes last year at around $90 million a pop, so an electric model would really shake up the market.

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Reactions Emoji May Be the Facebook ‘Dislike’ Button

Reactions Emoji

Today, in Spain and Ireland, Facebook rolled out Reactions emoji alongside the thumbs up with the like button. Techcrunch.com says this may be their answer to a ‘dislike’ button that Mark Zuckerberg talked about last month. The little emoji are for like, love, haha, yay, wow, sad, and angry. Facebook says the reason for Spain and Ireland is that both have largely in-country friend networks, so work better as test groups…and of course enable testing in both English and Spanish. Right now, Facebook isn’t planning to add them to Messenger or other stand alone products. The emoji will eventually make it to their analytics dashboard, so social media managers will have a more granular idea about how people are responding to a particular post.

Amazon is moving in on Etsy’s territory. The giant online marketplace has launched ‘Handmade,’ with over 80,000 items from jewelry & stationary to party supplies and furniture. Users can filter by location to buy locally, or search the world. Sellers have their own profile pages where they can tell the story of themselves and their handmade products. According to geekwire.com, 600 of the items are eligible for Amazon Prime free 2 day shipping initially. Amazon is launching with a special promotion where they will just take a 12% cut until August 1st of next year…then their piece of the pie will be per existing category averages.