Reactions Emoji May Be the Facebook ‘Dislike’ Button

Reactions Emoji

Today, in Spain and Ireland, Facebook rolled out Reactions emoji alongside the thumbs up with the like button. says this may be their answer to a ‘dislike’ button that Mark Zuckerberg talked about last month. The little emoji are for like, love, haha, yay, wow, sad, and angry. Facebook says the reason for Spain and Ireland is that both have largely in-country friend networks, so work better as test groups…and of course enable testing in both English and Spanish. Right now, Facebook isn’t planning to add them to Messenger or other stand alone products. The emoji will eventually make it to their analytics dashboard, so social media managers will have a more granular idea about how people are responding to a particular post.

Amazon is moving in on Etsy’s territory. The giant online marketplace has launched ‘Handmade,’ with over 80,000 items from jewelry & stationary to party supplies and furniture. Users can filter by location to buy locally, or search the world. Sellers have their own profile pages where they can tell the story of themselves and their handmade products. According to, 600 of the items are eligible for Amazon Prime free 2 day shipping initially. Amazon is launching with a special promotion where they will just take a 12% cut until August 1st of next year…then their piece of the pie will be per existing category averages.

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