Apple-Two New ‘Ultra’ Products This Year; Google Tests AI Chatbot Search for YouTube; OpenAI Working on AI Agent Smartphone; Taylor Swift Files to Trademark Voice and Likeness

Apple’s first folding phone will drop this fall, and it will be branded the ‘iPhone Ultra’ according to macrumors.com. That has been rumored already, but apparently now Apple plans a MacBook Ultra as well. It’s possible that device will slip to an early 2027 date, though. The MacBook Ultra will have an OLED panel and a touchscreen. It will be positioned above the present MacBook Pro series. Naturally, it will be more expensive…reportedly significantly more expensive. With an iPhone Ultra, MacBook Ultra, and Watch Ultra…will we also get AirPods Ultra as well? Stay tuned.

Google is testing out an AI mode search experience on YouTube. Theverge.com reports that Google has designed it to feel ‘more like a conversation.’ The search results will get you long form videos, YouTube Shorts, and text for things you are searching for. The “experiment” is now available if you’re a YouTube Premium subscriber in the US who is 18 or older. YouTube says it’s already “working on” expanding this experiment to users who don’t have Premium. Just as it’s continued to iterate on AI Mode and brought AI Mode to Gmail, it seems likely that “Ask YouTube” is something Google sees a big future for.

There is a virtual graveyard with devices that were going to replace the current smartphones we all use. Now, OpenAI is going into that arena. Thenextweb.com says they are working on an a smartphone where the AI agent is the interface, and there are NO apps…apps are ‘obsolete.’ Well known analyst Ming Chi Kuo notes that simpler tasks will be handled on the phone directly, while more involved ones will hit up the cloud. With the OpenAI phone, you will just tell the agent to order you an Uber or Lyft, or to book reservations at a restaurant. It will manage your email, do research, and write messages for you (oh, I see some funny and terrible results from that one!) It will continuously capturing a user’s location, activity, communication, and environmental context to feed the agents. OpenAI thinks that the AI agent will replace the operating system and apps completely. I’m not sure people are ready to just talk to their phones. This has failed with couple of pin type devices. Remember Humane or the Rabbit R1? Yeah…now in the device graveyard. Here’s the keeper…OpenAI thinks they will be able to sell 400 million of these phones a year. To put that in perspective, Apple ships about 230 million phones a year and Samsung ships about 220 million Galaxy phones. You can say one thing…Sam Altman and OpenAI are thinking big!

There are already a couple of laws in California protecting a person’s voice and likeness. Also, SAG-AFTRA has language about this in a number of their contracts. Congress has even considered this, although no laws have gotten passed. Now, taking no chances, Taylor Swift has filed to trademark her voice and likeness. For Swift and others, this is intended to give some protection against AI misuse. Variety.com notes that Swift has filed three trademark applications…two for sound and another for a visual trademark. Trademarks aren’t generally used to protect voices or general likenesses, but Swift’s legal team thinks this will give them another way to protect the artist from being cloned and used in AI fakes. Several other artists have taken this action. It hasn’t been tested in court yet…but if you have the money then it is a way to fight off clones doing or saying things the artist would never do or say.

I’m Clark Reid and you’re ‘Technified’ for now.