Apple’s MacBook Pro Event 

As expected, Apple rolled out new 14 and 16 inch MacBook Pro models today. Also expected…a newer, faster version of the M1 Apple-designed chip…but Apple provided something of a Steve Jobs style ‘one more thing’ that was a surprise. There are actually TWO new chips…the M1 Pro and the M1 Max. Both are many times faster and more efficient that the M1 chip…which will stay in the Mac line. Also predicted…more ports, and Apple didn’t disappoint on that account. The base model with the M1 Pro chip has 3 Thunderbolt 4 ports, PLUS an HDMI port and SDXC port AND…a new version of the beloved MagSafe called MagSafe3. You can still charge over the Thunderbolt (USB-C) ports, too. 

The new MacBook Pros come with mini-LED displays, and Apple has a notch…like on the iPhone…at the top for the new, 1080p camera, light, and sensors.  The notch actually lives inside the top bar, so really doesn’t eat up any useable screen space. There is a 6 speaker sound system with ‘spatial audio’ included. Apple is also claiming 2-4 times better battery life, and crows about 17 hours battery for video playback. 

The 14 inch model starts at $1999 and the 16 inch one at $2499. You can order today, and they will start deliveries or pickup next week! 

In addition to the MacBook Pro models, Apple revealed the 3rd generation AirPods. The new models start at $179, and can be ordered now, and will be available on October 26th. Like the Macs, they feature ‘spatial audio,’ which Apple claims is as immersive as the theater experience, and a step beyond stereo. out of the charging case, they immediately pair with all your Apple devices…a very nice, slick feature lacking on other ear buds. 



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