Makers Partner Promoting e-Cars; Google Assistant & Multi-Room Audio; LinkedIn Gets Auto-Roll Ads; Facebook Limiting 3rd Party Ad Targeting Data
Posted: March 29, 2018 Filed under: Uncategorized | Tags: Acxiom, ads, Bluetooth, Electric cars, Experian, Facebook, Google Assistant, LinkedIn, Microsoft
While there’s already a fair amount of interest in electric cars, now 16 auto makers have teamed up with several states in a campaign called ‘’Drive Change. Drive Electric.’ BMW, Chrysler, Ford, GM, Honda, Hyundai, Jaguar, Kia, Mazda, Mercedes, Nissan, Subaru, Toyota, VW, & Volvo are involved. The goal is to educate and inform consumers about the variety of zero-emission vehicles. Mashable.com says There will be a new website, ads, social media campaigns and events, designed to get more people into electric cars.
Google is rolling out an extension that lets you pair Assistant devices to Bluetooth speakers allowing voice control of multi-room audio. You could already stream music from a phone, tablet, or computer to Google Home over Bluetooth, but now, you can stream music to other Bluetooth speakers around your house, including in multiple rooms. According to 9to5google.com, you will still need a Google Home device to control them. The companion app will let you set a default speaker or set of speakers, and the pairing works on all Google Home devices, including the Mini and Max.
Microsoft has added what’s a feature to advertisers but probably a bug to you to its LinkedIn platform. Techcruhch.com reports that Video ads will now appear and auto roll in your feed. The good news? At least the audio is muted initially, so you won’t be jarred by something playing right after the site loads. The ads will contain links that can point to the advertisers’ sites, and that can be used to collect leads. Microsoft says the feature is rolling out over the next several weeks, and has been tested by over 700 advertisers since October. Now, you can look forward to LinkedIn acting even more like a social network site…although it seems unlikely people bailing on Facebook will be posting cat or food pictures on LinkedIn.
Facebook has announced that it will limit how much data it makes available to advertisers buying hyper-targeted ads. The embattled social media giant says in the aftermath of the Cambridge Analytica scandal, it will stop using data from third-party data aggregators — companies like Experian and Acxiom — to help supplement its own data set for ad targeting. Recode.net notes that Facebook previously let advertisers target people using data from a number of sources: Facebook’s own data they had collected, info from the advertiser itself, and data from 3rd party sources like credit reporting firm Experian. Facebook hasn’t said it will quit using third party firms for ad measurement help, but is reevaluating that practice.