Young Adults Still Prefer Printed Books

A surprising report indicates that…while the internet has clobbered CDs and newspapers, e-readers and the web are NOT doing the same to books…particularly with younger people. A survey by youth marketing research firm Voxburner says that 62% of young adults 16-24 prefer reading printed books over e-books. The research found that they think printed books deliver more value than e-books, they have more of an emotional attachment to them, and…unlike CDs or newspapers….books are status symbols to young adults that let them show off their reading tastes. Pointing out the obvious…you can’t show off what you’re reading easily on a Kindle!

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