Galaxy S9 Keeps Headphone Jack; True Depth Cam & Face ID Big iPhone X Draws; Netflix Kids See Way Less Ads; Google Poaches Apple Chip EngineersPosted: December 26, 2017
Yes, it’s ‘old tech’, and yes it takes up space that prevents the screen from going clear to the top or bottom of a smartphone, but according to a rumor spotted by bgr.com, Samsung will keep the venerable 3.5 mm headphone jack on the upcoming Galaxy S9. The Galaxy will have the same size bezels as the S8, but upgraded internals…much like Apple’s ’S’ updates. The S9 Plus will get a dual camera, again taking a page out of Apple’s book. With Apple and most other makers opting to drop the headphone jack, though, swimming against the tide may draw in a significant number of users that refuse to go all in on Bluetooth only smartphones….particularly if they have invested hundreds of dollars in good noise cancelling wired headphones…you supposedly can’t use Bluetooth while flying, because ‘airplane mode’ turns it off.
In a report picked up by appleinsider.com, the big draws for the iPhone X are the TrueDepth camera and FaceID. Some analysts thought the FaceID concept might put buyers off, but according to the study by Strategy Analytics, buyer interest in the two features is ‘extremely positive.’ The firm surveyed 568 early adapters of the iPhone X, and also found that the so-called Super Retina HD display and improved battery life were big selling points.
It may be the death knell for sugary cereal and toy ads on TV. ‘It’ being the cord cutter household. According to bigstockphoto.com, so-called Netflix only households that use only streaming services and not over the air or cable channels have kids who see 230 hours LESS of ads per year….that’s a full 9.6 days of ads! Don’t cry your eyes out for the advertisers, though. Some will figure out ways to use ‘product placement’ in the actual kids shows to hawk their goods to the younger set…the same way products have been seen in movies for decades!
Apple has been designing chips in house for its mobile devices for several years, and is moving that way with Macs, too. Now, Google has stepped up its effort to poach Apple chip engineers, as it does the same. 9to5mac.com reports that Google has hired several key chip engineers away from its rival in Cupertino, including noted designer John Bruno. Prior to Apple, Bruno had worked at AMD.Google is not only designing chips for its Pixel line of smartphones, but also working on custom silicon for AI devices, like the wearables they, Apple, Samsung, and Microsoft are viewing as the future.
Supply constraints on the iPhone X and it’s complex TrueDepth camera system are opening up. Macrumors.com has picked up a report by KGI securities analyst Ming-Chi Kuo. In addition to iPhone X production ramping up, Kuo says he expects all iPhones next year to have Face ID like the iPhone X, with Apple dropping Touch ID.
After the flop of the Wii U, Nintendo needed a hit, and it’s got a big one. According to businessinsider.com, the Switch is poised to sell some 14 million systems this year. That compares to just over 13 million EVER for the Wii U, which was on the market for 5 years! Next year should look good for the Switch too, with new games from the Pokemon, Yoshi, and Kirby franchises on the way. Nintendo is promising better Switch availability for the holiday season too.