Amazon to Lay Off 30,000 Corporate Staffers; Apple & Microsoft Now Worth More than $4 Billion; Musk’s Grokipedia is Live Now; Feds Investigating Tesla Mad Max Mode

Amazon is getting ready to lay off up to 30,000 corporate employees. Geekwire.com reports that the reduction is to reduce expenses, and it is intended to compensate for what Amazon terms overhiring during the pandemic. Emails are going out today. The company hasn’t put out a workforce number lately, but had about 350,000 employees in early 2023. At that number, this cut would be about 8.5% of the workforce. The cuts will be across logistics, payments, video games, and Amazon Web Services.

As the tech sector continues to dominate much of the financial markets, two tech titans have passed another milestone…one that is hard to wrap your head around. According to techcrunch.com, both Apple and Microsoft are now worth over $4 trillion bucks. It’s the first time Apple has surpassed the $4 trillion mark. Microsoft did it in July, then dropped a bit…but is now over $4 trillion.The only other company that is worth that much right now is Nvidia…but Alphabet…the parent company of Google, is getting a bit close. It is at $3.25 billion. Wouldn’t you love to have the interest on that amount of money for just a few minutes? An hour at 4.26% interest would add up to $19.4 million!

Along with a number of other right-leaning folks, Elon Musk has railed against Wikipedia as being too liberal and too ‘woke.’ Now, he’s unveiled Grokipedia. Gizmodo.com notes that it looks like Wikipedia with dark mode turned on. The site claims to have just under 900,000 articles. Wikipedia, on the other hand, has about 7 million English articles. A quick take: Overall, Grokipedia gives off the impression of a site where topics and people that Elon Musk likes or supports are presented without framings that cast any doubt on their validity, and those he dislikes are presented with criticism front-and-center. If that’s your cup of tea, have at Grockipedia.

The National Highway and Traffic Safety Administration is looking into Tesla’s Full Self Driving Mad Max mode. Engadget.com reports that Tesla says it offers “higher speeds and more frequent lane changes” than its Hurry speed profile. Apparently, it is a little too much like Mad Max…reports have it speeding, running red lights, and driving against the flow of traffic. Tesla has given the disparaging description ‘Sloth Mode’ to the regular, no hurry, follow the speed limit mode. 

I’m Clark Reid and you’re ‘Technified’ for now. 


Meta to Sell Targeted Ads Based on Your AI Interaction; Google-Gemini for Home Replaces Assistant; Microsoft Redoes Xbox Game Pass Plans; Disney Lost 1.7 Million Subscribers over Kimmel Suspension

As if they didn’t have a big enough trove of information on all of us that can be used to sell targeted ads, now Meta will sell targeted ads based on data in your AI chats. You may have noticed the push for AI in Messages and Facebook…it’s right there like it was a person on your friends list. TechCrunch.com reports that if you ask the Meta AI about hiking or camping, you will see ads for appropriate gear for those activities. Of course the targeting will work across platforms. If you are logged in to both Facebook and Instagram, you will get targeted ads that are based on AI interactions with either platform. Meta did say it has no immediate plans to put ads directly in the AI products. Wow, that’s a real relief. 

Google has bowed new hardware, and along with that, they have replaced Google Assistant with Gemini for Home. According to 9to5google.com, there are 10 new voices, with what is touted as more natural pacing and intonation. With the new Gemini, commands no longer have to follow a specific structure to work. You don’t have to remember device names now, and you can string multiple instructions together and it will process all of them. Google is claiming you can now talk to Gemini for Home as if it was a person. New AI cameras are supposed to be able to tell you what’s happening…for example, you can asked if a critter ate your plants outdoors, or if a family member got home. Google says their redesigned app runs faster, too. 

Microsoft has rejiggered their Xbox Game Pass plans and surprise….there’s a price hike, too! Theverge.com notes that as of today, Game Pass Ultimate will jump from $19.99 a month to $29.99 a month! That’s up 50%! Xbox Game Pass Core is being rebranded Game Pass Essential, and the standard plan is now Game Pass Premium. Microsoft says all 3 plans are getting bigger libraries and unlimited cloud gaming. 45 new games are out for Ultimate as of today. 

Boycotts work! Engadget.com reports that The Handbasket is saying Disney lost more than 1.7 million subscribers to their paid streaming plans from September 17th to the 23rd. If you figure most were being dinged for about $20 a month, I calculate that this is a hit of around $400 million a year for the House of Mouse. THAT more than anything, is what brought Kimmel back. Money talks, and bullshit walks…as we used to say in the car business.

I’m Clark Reid and you’re ‘Technified’ for now. 


EA is Going Private; ‘Vibe Working’-Microsoft Agent-Powered AI; Samsung President Practically Confirms 2026 iPhone Fold; Trump Energy Dept Bans Staff from Saying ‘Climate Change’

Game Maker Electronic Arts is being taken private, in a deal valued at $55 billion. Gizmodo.com reports that Jared Kushner and Saudi Arabia’s sovereign wealth fund are spearheading the deal. It also includes some cash from investment firm Silver lake. The deal will pay shareholders $210 a share in cash. Saudi’s Public Investment fund already owned 10% of EA prior to this deal. They are aiming to get more into where younger gamers are…mobile and free to play hit games such as Fortnite and Roblox…as opposed to the expensive franchise-driven EA titles the company has been known for like Madden NFL and FIFA, The Sims, and more. 

Microsoft is rolling out Agent Mode in Excel, and they are dubbing their approach ‘vibe working.’ This is new jargon for having Copilot analyze data, generate visualizations, and iterate on results across multi-step tasks. According to geekwire.com, Microsoft is keen to have ‘vibe working’ catch on. Redmond sees ‘vibe working’ as collaboration between people and AI agents inside its productivity apps. Instead of giving a one-time response, the updated Copilot AI tools generate, test, and refine content while users steer the direction, more like a dialogue. Microsoft says its Office Agent in Copilot runs on AI models from Anthropic, maker of the Claude AI chatbot. This is part of their continuing move to rely less on OpenAI’s ChatGPT. 

The president of Samsung Display, Lee Cheong, has announced that they are ramping up preparations to produce OLED foldable smartphones. Appleinsider.com notes that Lee told reporters the displays would be made for a ‘North American client.’ Considering how few North American smartphone makers there are, this pretty well seals the rumors that Apple will be releasing a folding iPhone next year, most likely in the third quarter. 

In a completely petty, silly move, the Trump Department of Energy has issued a list of banned words. TechCrunch.com reports that they include ‘climate change’ and ‘green.’ Additional banned words are decarbonization, energy transition, sustainability, sustainable, subsidies, tax breaks, tax credits, and carbon footprint. That ought to show those libs and tree huggers. If you can’t use the words, climate change won’t happen, right? The world turns on meanwhile…global investment in renewable energy hit a new record in the first half of 2025. 

I’m Clark Reid and you’re ‘Technified’ for now. 


Samsung Snares $16.5 Billion Deal for Tesla Chips; iPhone 17 Pro May Get 8x Zoom & Pro Cam App; Microsoft Dropping China Based DoD Support Teams; Amazon Refund Text Scam

Samsung has inked a deal to build the Tesla A16 chip. The pact is worth some $16.5 billion. Engadget.com reports that the deal runs through 2033, and that the chips will be produced at Samsung’s huge new plant they are building near Tyler, Texas. Until this deal, Samsung had been thinking about delaying opening the plant due to not enough business. Samsung makes the A14 chips that run Tesla’s Full Self-Driving platform, but the A15 contract went to their competitor, Taiwan Semiconductor. The deal does come with a short leash for Samsung…”Samsung agreed to allow Tesla to assist in maximizing manufacturing efficiency,” Elon Musk stated in a post on his X platform.

The camera apps have become a banner feature for all smartphones, and as they have gotten better across the board, major upgrades have gotten less common. According to macrumors.com, the iPhone 17 Pro models will be getting some cool cameral upgrades. A tipster has apparently seen a commercial for the handsets that shows the telephoto zoom will go from 5 power to 8 power optically…and may even have a moving lens, allowing for continuous optical zoom at various focal lengths. On top of that, there is apparently a new pro camera app for both photos and videos. There are already some pro camera apps available from third parties, but this would be a first from Apple. A third rumor…which seems a bit dubious…is that there will be an additional cameral control button on the top edge. Since case makers are already producing cases for the phones, and none seem to have an opening for such a button, take this one with a grain of salt. Finally, Apple will allow shooting video with both front and rear cameras at the same time. As with the pro apps, you have been able to do this with third party software, but not with Apple’s own until now. 

From the ‘why were they doing this in the first place’ department…Microsoft is going to stop using China based teams to support the Department of Defense. Ya think? Propublica.org notes that Redmond had been using the teams to support the Defense Department’s cloud computing systems. The support supposedly was for information that is not classified…BUT is nonetheless sensitive. As you might figure, this was a fertile area for spying and espionage. With the increasing amount of data in the cloud servers and AI to analyze it fast, Microsoft is moving away from these China based teams. 

Here’s a new scam you may not have heard about. It’s a text proported to be from Amazon about a refund. Zdnet.com reports that the texts may say it was due to the product being recalled, or it is below Amazon standards, or maybe failed a routine inspection. You don’t even have to return it to get the refund…just click the link. You are correct….DON’T click that link! It goes to a phishing page where you are prompted to enter your Amazon credentials, payment info, and contact info. It’s always good practice to refrain from clicking links in texts and emails. Go to the site saved in your bookmarks and check there to see if there are any messages from the merchant like Amazon.

I’m Clark Reid and you’re ‘Technified’ for now.


Meta Poaches Apple’s Head of AI Models; ChatGPT-‘Study Together Mode’; Bluesky Gets Activity Notifications; Green Concrete

Meta has poached Apple’s head of AI models. Techcrunch.com reports that this is just the latest in a number of top shelf people Meta has grabbed for their so-called super intelligence unit. Ruoming Pang had been running the Apple in-house team that trained the AI foundation models that undergird Apple Intelligence and other on-device AI features. Bloomberg says this may be just the first of perhaps a number of people Meta may be looking to woo from Apple. Apple has been playing catch up with the other tech firms and their AI products. They are far behind OpenAI, Anthropic, Google, and Meta. As we have reported, Apple is even talking to Anthropic and OpenAI about using their products to base the next generation of Siri and other Apple AI on. 

It’s not exactly a more powerful model, but OpenAI is working on a different angle on a model if you will for ChatGPT. According to bgr.com, they have something new called ChatGPT ‘Study Together’. It has already started rolling out to some ChatGPT Plus users. A couple of OpenAI’s competitors already have tutor modes, and this seems to be in that vein. Instead of a student asking it questions, this model will allegedly ask questions that guide students to find answers themselves. The idea is to get people to think more, not just use the large language model to answer questions or solve homework problems. No word yet on when it will be generally released or how it might be priced.

Bluesky has been slowly adding features. One that has been missing until now, that was available on old Twitter and other sites was the ability to turn on notifications for specific accounts. Now, with Activity Notifications, that feature is live. Theverge.com notes that you can simply hit the bell icon on a page you want to get notifications from, and away you go. It works with news sites if that’s your thing, or you can use it to be notified of friends’ posts, too. Another addition is that you can set Bluesky to notify people if someone likes or reposts something they have posted. 

Researchers at the University of Washington and Microsoft Research have used machine learning to develop a novel solution for trapping carbon in concrete by blending a sustainable, easy-to-grow green seaweed into the industrial batter that makes concrete, all without reducing its strength. Geekwire.com reports that the process lowers the cement’s global warming impact by 21%. Concrete in and of itself isn’t an issue, but the making of it produces some 8-11% of global carbon emissions. Scientists have been trying to curb its carbon footprint by using clean energy to generate the heat needed to produce it, and by swapping different ingredients. The product here uses dehydrated seaweed to make a high performing, lower carbon concrete. As a friend who was in that business often reminded me, cement is an ingredient of concrete…although lots of us who are laypersons tend to use the terms interchangeably. 

I’m Clark Reid and you’re ‘Technified’ for now. 


Pixel 10 Leak; Salesforce Buys Hiring AI Tools Startup Moonhub; Microsoft Reveals Bing Video Creator; Instagram for iPad-Coming This year…Finally

A leaked prototype of the Google Pixel 10 has produced several reveals. 9to5google.com reports that the handset appears to have a thicker oval-shaped camera bar which is also wider…it comes very close to the edges of the phone. In addition, there are some smaller visual changes….the cutouts at the bottom on either side of the USB-C port are identical in size. It is expected that one is the speaker and the other is for the microphone. Google has moved the SIM card tray to the top left edge. The prototype has 16 gigs of RAM and 256 gigs of storage. 

Salesforce has somewhat stealthily snapped up a startup that is making AI tools to vet and hire talent. According to techcrunch.com, the company is Moonhub, and the entire crew, based in Menlo Park, will join Salesforce. Moonhub was just started in 2022 by an ex-Meta engineer. They make a number of tools designed to help companies recruit, evaluate, and hire job candidates. Moonhub’s AI can automatically identify candidates for roles, reaching out and assisting with tasks such as onboarding and payroll management. 

As it does whatever it can to attract people to Bing, Microsoft has rolled out Bing Video Creator. Geekwire.com says Creator is a new generative AI tool for creating videos from text prompts. It is based on Sora, the video model that came out in December from OpenAI. Microsoft is a rather heavily invested partner in OpenAI. You can use text prompts to make 10 videos up to 5 seconds long each with Bing Video Creator. After that, you will need Microsoft Rewards points for additional creations. Expect to see more AI-generated silly stuff on social media soon. 

Meta dropped the iPad version of WhatsApp last week. If it seems like it’s been a while for this, it has…2 years. Now, bgr.com reports that Meta employees are testing out Instagram for iPad, and we may see it out later this year. For those that don’t use apps like these, let me get on my soapbox. What you get is an iPhone-sized app sitting in your screen with nothing in the space around…in other words, it is just like using an iPhone app, and wastes the larger screen and abilities of the iPad. Meta’s Threads has the same format,,,I hope they will get an iPad version of that out soon, too. Meta says they have been concerned with how the square pictures in Instagram would look on the iPad. They may have that worked out, and with in increase in time on Reels from 90 seconds to 3 minutes, those videos will look nice in landscape if they have that figured out.  It is not just Meta, by the way. I use Bluesky, and they have the same deal….a little iPhone screen in the middle of a vast area of wasted screen on iPads. Come on, people!

I’m Clark Reid and you’re ‘Technified’ for now. 


Samsung Upgrading Hinges on Z Fold 7; Apple Easing Apple Intelligence Away from Siri; Microsoft-AI to Accelerate Scientific Discovery; Sesame Street to Air on PBS & Netflix Simultaneously 

Samsung is apparently going to upgrade the hinges on the Galaxy Z fold 7 and ti-fold…but not the Z Flip 7. 9to5google.com reports that Samsung will use titanium in the new hinges, strengthening them. The tri-fold gadget…possible to be called the Galaxy G Fold will get the hinges in addition to the Z Fold 7. The Z Flip 7 will not get the new hinge, and won’t get any slimmer. It should be noted that Motorola put a titanium hinge on the 2025 Razr, and Apple is going titanium combination on their upcoming folding phone. Up to now, Samsung has used a stainless steel hinge on all its folders. Last year’s Z Fold SE got titanium, and now the tech will spread. As for the Z Fold? Maybe on the 8…

It appears that hapless Siri will not get a lot of time during Apple’s WWDC coming up next month. According to Bloomberg’s Mark Gurman, Apple was caught somewhat flat-footed with the rapid trend towards generative AI. The net is, with Siri AI upgrades delayed, Apple will be adding Apple Intelligence to other apps, and introduce an AI battery optimization tool, in addition to a virtual health coach. Poor Siri…Cupertino is even working on implementing a new capability for European Union residents: the ability to ditch Siri entirely. Instead of having Siri as your voice assistant, you’ll be able to use third-party options. Specific third-party options weren’t named, but it’s worth noting that this will be a distinct feature from the already-existing ChatGPT integration in Siri. Honestly, I swear at Siri half the time when it fails to do the simplest things when dealing with my very simple home automation…which is primarily lights and cameras. It’s not surprising that Apple wants to distance Apple Intelligence as much as possible from Siri. 

Among a slew of announcements from Microsoft today at their Build 2025 conference, one interesting reveal is Microsoft Discovery. TechCrunch.com notes that Redmond is claiming that Discovery is a platform that taps agentic AI to “transform the [scientific] discovery process,” according to a press release provided to TechCrunch. Microsoft Discovery is “extensible,” Microsoft says, and can handle certain science-related workloads “end-to-end.” They are saying that “The platform enables scientists and researchers to collaborate with a team of specialized AI agents to help drive scientific outcomes with speed, scale, and accuracy using the latest innovations in AI and supercomputing.” Other AI purveyors are also on the science bandwagon, with Google rolling out ‘AI co-scientist’ earlier this year, and Anthropic and OpenAI also crowing that AI tools will massively accelerate scientific discovery…particularly in medicine. 

With the uncertainty of funding coming out of the present administration, Sesame Street is taking a proactive move…they will air on PBS and now on Netflix at the same time. Engadget.com reports that the beloved kids’ show will be available worldwide on Netflix and on PBS in the US. Episodes will be released the same day on Netflix, PBS stations and PBS kids. The deal also includes some 90 hours of prior Sesame Street episodes. Sesame Street had lived on HBO for the last 10 years in addition to PBS, but HBO didn’t renew its deal. 

I’m Clark Reid and you’re ‘Technified’ for now. 


US and China Cut Tariffs-90 Days; Apple Considering Price Hikes for iPhone 17; Samsung Galaxy Z Flip 7-Bigger Outer Display; OpenAI & Microsoft Renegotiating Partnership

It what may have been the most telegraphed alleged deal in a long time, the Trump administration and China have issued a joint statement cutting tariffs for the next 90 days. Theverge.com reports that the Trump US import tax on Chinese goods drops from 145% to 30%, while China will reduce theirs from the 145% down to 10% on what they import from the US. In the next 90 days, the two nations will continue to work to finalize a trade deal. 

Apple is looking to hike iPhone 17 prices this fall, claiming it has nothing to do with the Trump tariffs. According to macrumors.com, Cupertino plans to try to justify the increases in cost by touting new features and design changes. It may be something of a big lift to convince people that the tariffs have nothing to do with it…even though Apple had already planned to import most iPhones from India instead of China to get around the heavy tariffs. Apple hasn’t raised prices notably on iPhones in a while, so really they were probably due for an increase anyway…but you know people will still blame the Trump import tax anyway.

A new leak points to the Samsung Z Flip 7 getting a bigger cover display…similar in size to the one on the Moto Razr. Androidpolice.com notes that even with the bigger screen, there aren’t any planned new usability features for the outside screen. That means they still won’t directly run apps on the outer screen. You can utilize a Good Lock module to increase functionality. The change in size isn’t dramatic, but at least it will be a head to head match with a main competitor. 

OpenAI and Microsoft are revamping their partnership, with Microsoft reducing its equity state in OpenAI in exchange for extended access to OpenAI’s technology beyond the previously agreed upon 2030 cutoff. Geekwire.com reports that the changed deal will also make a future IPO for OpenAI possible. Microsoft has plowed over $13 billion into OpenAI since 2019, and it provides computing capacity for OpenAI’s services. Microsoft uses OpenAI tech for Microsoft Copilot. OpenAI will continue with its restructuring to create a for-profit public benefit corporation, controlled by its nonprofit parent. 

I’m Clark Reid and you’re ‘Technified’ for now. 


OpenAI-Nonprofit Retains Control of Co; Microsoft-New Surface Tablets; Kindle iOS App-1 Button Book Buying; Tesla Sales Drop by Half in Germany

After considerable outside pressure from political types and former employees, OpenAI CEO Sam Altman has announced in a blog post that the non-profit will retain control of the company…even as it restructures into a public benefit corporation. CNBC.com reports that the Microsoft-backed company was recently valued at some $300 billion. The decision to keep the control with the non-profit came after meetings with the Attorneys General of California and Delaware. Altman said in a video call  “We will be converting the limited liability company, that is a subsidiary of that nonprofit, to a public benefit corporation. By doing so, it will change the equity structure of that company so that employees, investors and the not-for-profit can own equity in that PBC.” 

Microsoft has bowed a new Surface Pro tablet today..it has a 12 inch screen, and a few design changes from the bigger 13 inch Surface Pro 11. According to theverge.com, the Surface Pro 12 inch runs on an Arm processor. It is fanless, and doesn’t have a Surface Connect charging port. The keyboard is different as well. Besides the Snapdragon X Plus 8-core processor, it comes with 16 gigs of RAM, 256 gigs of storage, and starts at $799. A keyboard will run you another $149.99. Expect to tack on $100 more to the tablet price if you wan t 512 gigs of storage. You can order directly from Microsoft or at Best Buy. It ships May 20th to consumers, and July 22nd to businesses. 

Acting after a court order (which Apple has appealed), Amazon has made it much easier to buy books on an iPhone. Previously, Apple rules made it hard for users to leave the app to buy a book, then come back. 9to5mac.com notes that basically you had to browse and buy titles separately in your web browser, before returning to your Kindle app to read the downloaded books. Now, there’s a nice big ‘get book’ button with each listed title in the Kindle app. Hitting that takes you right to the book’s Amazon listing in your browser…you can buy with ‘1-Click,’ then jump right back into the Kindle app and start reading the downloaded book. It’s still not as elegant as just buying the thing directly in the Kindle app, but a lot quicker and cleaner. Whether this can continue depends on who wins in court, but it’s a nice feature for readers. Maybe Apple has given up enough on its failed Books app to let things go…but probably not. I have read books on my phone, but prefer to throw my Kindle in my bag when traveling…it’s small and light and the battery lasts forever. Of course it’s great for home…only really missing that book ‘smell and feel.’

Tesla sales in Germany went off a cliff in April. Mashable.com reports that the Musk-helmed EV firm sold less than 900 vehicles there in April. That’s a drop of 45.9% from last April. Since April is in 2nd quarter, these numbers won’t show up in Tesla’s earnings until the end of the quarter, that wraps the last of June. Meanwhile, total German EV sales were up 53.5%, with the bulk of those sales going to Chinese EV maker BYD. BYD sold 1566 EVs in Germany in April. 

I’m Clark Reid and you’re ‘Technified’ for now.


Microsoft Copilot Vision Launches in Preview; Apple Expands Password Autofill to Firefox; Pixel 9 May Get Automatic to-do Lists From Call Summaries; Meta Expands ‘Strike Removal’ Feature to Avoid Facebook Jail

Microsoft has started a limited US rollout of a preview version off Copilot Vision, that tool they have touted as being able to read things on your screen, and then respond to questions you might have when looking at a website on your screen using Edge. Techcrunch.com reports that in order to use the preview version, you have to have a $20 a month subscription to Microsoft’s Copilot Pro plan. Besides answering questions, the AI can summarize and translate text, and spot discounted products on a site. Microsoft stresses that the system deletes data after every session. In addition, processed audio, images, or text aren’t stored or used to train models.

A really useful feature Apple has had for a while was expanded into what is essentially a stand-alone app in the latest iterations of software…iOS 18 and MacOs 15 Sequoia. Passwords saves all your passwords (with your permission) to the app, and then it auto-fills on websites, using your biometrics…either FaceID or TouchID to verify that it’s you. I find this terrifically handy, but so far, it has only worked on Safari, Apple’s own browser. According to arstechnica.com, that has now changed. Apple is now officially supporting the Passwords extension in Firefox if you are running macOS. As of this moment, the extension only supports macOS Sonoma and Sequoia, not older versions. It also doesn’t work on Windows or Linux yet. Apple has had a Chrome extension since 2023, and has also worked with Edge but it hasn’t used the Passwords extension…both those have relied on the cloud…so your passwords are possibly at risk more. It does appear that Apple will be extending official Windows support down the line, too. 

If you are a habitual list maker…and I have done a bit if that in my life…and you have a Pixel 9, you may really like this. Androidpolice.com says a feature on the phone may be getting a cool expansion. The 9 already has a Call Notes feature that automatically generates call summaries. Well now, Google is apparently working on something added…the software will extract actionable items from the call summaries and turn them into to-do lists. The lists will include titles and allow users to copy, edit, and share them directly from the Phone app. Call Notes and the list feature are entirely on-device using Gemini Nano, so they don’t rely on the cloud. No official word on when the to-do feature will be live, but it looks like it will be soon. 

Meta is expanding its so-called ‘strike removal’ feature to all Facebook users and to Instagram. Engadget.com reports that what this is… is a ‘short educational program’ that helps users avoid a ‘strike’ on their account or Facebook jail. Think of it as going to driving school to get a point taken off your license if you got a speeding ticket. It will only be available once in a 12 month period for most first-time offenses. Sounds like a nice step, but it won’t eliminate their sometimes confused algorithm from taking action in the first place on a post that really doesn’t violate their community standards…it just may be language that the algorithm doesn’t understand. 

I’m Clark Reid and you’re ‘Technified’ for now.