Facebook Messenger Autoroll Ads; Disney Sweetens Fox Offer; Uber EV Incentive; EU Internet Copyright VotePosted: June 20, 2018
Well, people are going to love this. Facebook is starting to put autoplay video ads in Messenger.. Recode.net says they appear in the inbox right next to messages from friends and family. The company has complained of late that they were running out of room in the main Facebook app for ads, so are moving on to Messenger and also Marketplace, their quasi-Craigslist. Facebook does say they will be monitoring how the ads are received, and peoples’ behavior, to see if they turn people off. Note to Facebook…you’re not Stan Freeberg or a major creative ad shop, so they probably will!
The battle over content and eyeballs has heated up. Disney is making a $70.3 billion counterbid for Fox’s entertainment businesses following Comcast’s $65 billion offer for the company. The fight for Twenty-First Century Fox reflects a new imperative among entertainment and telecommunications firms. They are building up ever more programming to better compete with technology companies such as Amazon and Netflix for viewers’ attention – and dollars. The deal would include Fox film and TV studios, some cable networks and international assets, but not Fox News Channel or the Fox television network. AT&T just bought Time Warner for $81 billion, after a federal judge rejected the government’s antitrust concerns. Disney had made a $52.5 billion all-stock offer in December. It’s now offering $38 per Twenty-First Century Fox share, up from $28 per share. Who knows if Disney or Comcast will win, but we can definitively say that Rupert Murdoch will be the real winner!
Uber has launched a pilot program to encourage drivers to start using electric vehicles. the program runs in 8 cities in the US and Canada, including San Francisco. According to mashable.com, the EV Champions Initiative includes a number of features…including one in the driver app that helps combat range anxiety, a key issue with electric cars. Uber has already alerted drivers of rides that will run over 45 minutes before they accept…for EVs, that will be dropped to 30 minutes. Other incentives include a buck or $1.50 back per electric ride, and free access to fast charging networks. Earlier this year, arch competitor Lyft set its EV and environmental goals, including a billion carbon neutral rides by 2025.
While Wall Street and the world worry about trade war, now there’s another issue creeping up that may drastically change the internet as we know it. AN EU Parliament committee has voted to make content providers to filter for copyright infringement. While the Article 13 rule still has to be agreed on by representatives from the EU’s 28 governments before becoming law, this vote reduces the chances of serious changes. Over 70 experts…including Tim Berners-Lee who invented the World Wide Web and Wikipedia founder Jimmy Wales have said this will turn the internet into’a tool for the automated surveillance and control’ of it’s users. Theverge.com notes that such talk sounds like hype, but the rule would essentially be something of a YouTube Content ID for the entire internet. Internet platforms would have to filter uploads for copyright infringement.