Microsoft Works on New Xbox Consoles, Tesla Greenlights Full Self-Driving Features in August; Ads Bolt Facebook for Cheaper Traditional Media; Uber-Drunk Detecting Patent

The gaming console is far from dead, according to Microsoft. Geekwire.com reports that in the keynote at E3, Microsoft gaming chief Phil Spencer said there will be new generations of the Xbox console. Spencer says the team is ‘deep into architecting’ the next generation Xboxes. On Sunday, Microsoft also announced that they had picked up 4 gaming studios, and have created their own called The Initiative….and they plan more first-party titles. They will continue to work on AI and cloud resources as applied to gaming, too.

Elon Musk Tweeted over the weekend that Tesla is on track to begin enabling full self-driving features starting in August. That’s when Autopilot 9 will arrive for owners, according to engadget.com. Keep in mind that this won’t mean they will activate so much that you’ll be able to climb into the back seat and take a nap…the full features may only operate at low speed….like allowing you to let go of the wheel only in a parking lot…for now.

In a twist a lot of people didn’t see coming, direct marketers are cutting back on Facebook ads for….traditional media like Radio, TV, and even print! Digiday.com reports that they surveyed 10 good sized direct to consumer companies, and every one had cut back on Facebook and Instagram ads in favor of traditional media. Clutter of feeds was mentioned, but the primary motivator: Facebook ads have gotten too high for the audience segments they target. Apparently since January, CPMs on Facebook’s platform have rocketed up 122% over last year, while impression rate had dropped. This was confirmed by AdStage. Pricing on the other hand has eased on traditional media like Radio, TV, and print.

Uber has applied for a patent that detects drunk passengers. Techcrunch.com says it measures behavior via their phone against usual behavior…including data on location, data input accuracy and speed, speed of walking. The system would alert drivers, and indicates that riders in a particularly ‘unusual’ state might be matched with drivers with special expertise or not be allowed rides at all. WHAT? Won’t that put a serious dent in their business? Isn’t being tipsy at night one of the main reasons people even CALL an Uber? Stay tuned and we’ll see if they actually start using this system.