Apple Working With Hertz; Apple Buys Eye Tracking Company; An Infarm in Every Grocery Store; Oscar Meyer Weiner DronePosted: June 27, 2017
Apple has tapped car rental firm Hertz to assist with testing of its autonomous vehicles. Macrumors.com reports that Cupertino is leasing vehicles from Donlen, the Hertz fleet management unit. The info showed up in information filed with the California Department of Motor Vehicles.
Meanwhile, Apple seems to be ramping up further towards an AR future. A story from appleinsider.com indicates they are buying a German company called SensoMotoric Instruments. They make hardware and software for eye tracking sensors, something key to augmented reality. The present tech tracks a wearer’s gaze in real time 120 times per second, which reduces input lag…that cuts down motion sickness when viewing. This tech probably won’t get into the iPhone 8, but could be important for the smart glasses Apple is reportedly working on.
What if fresh produce wasn’t trucked in and put in bags in your store, but was grown right there? A German startup called Infarm is working on indoor vertical farming that could grow herbs, lettuce, veggies, and fruit. According to techcrunch.com, this builds on something the Japanese have been doing, but brings it right into the supermarket, and on a modular scale. It could also find its way into restaurants. Infarm is partnering with EDEKA, Germany’s largest supermarket chain, to further develop the idea.
Everyone knows, and most people love, the Oscar Mayer Weinermobile. Now, besides the iconic hot dog cars and motor scooter with sidecar, Oscar Mayer has launched a WeinerDrone. Gizmodo.com says it has enough lifting power to transport a single wrapped hot dog about a mile. No word on if it can hold a fully loaded dog with all the trimmings some people like, or on how it delivers it to you….I’m not wanting to pick up a cold dog that hits the ground, even if it IS wrapped!