Apple iPhone ‘Ferrari’; Wearables Market Hitting the Skids

As we’ve reported, it’s looking more and more like there will be 3 iPhone models next year….a couple of incremental upgrades to the 7 and 7 Plus, and a ‘wow’ factor model. Bgr.com reports that a new leak says the top line iPhone 8 is code named ‘Ferrari.’ The leak also outed the internal code numbers for the models. Interestingly, Chinese site cnBeta claims Apple will drop prices noticeably on the 7s and 7s Plus models to grab market share, with the 8 commanding a premium price…maybe even more than the present models do.

Apple still says its Watch sales are ‘doing great,’ without releasing figures to back that up, but according to a report from eMarketer picked up by techcrunch.com, wearables like the Fitbit and Apple Watch were supposed to grow 60% from 2015 to 2016, but only grew 25%. It should be pointed out that a lot of product categories would kill to have growth as high as 25%, but in a newish tech category, expectations are always high. Without making a clear case for people to want or need a smartwatch, those wearables in particular have failed to impress enough buyers. eMarketer expects wearable devices to hit 15.8% of the population this year, and 21.1% by 2020. Apple Watch did sell better in the runup to the holidays this year, but market watchers are skeptical that Apple alone can save the wearable category as a whole.

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