Apple’s Trade Up Plan Moves into Conquest Sales; Amazon Expands Flex DeliveryPosted: February 18, 2016
Apple has introduced Trade Up with Installments, which lets you put the price of a trade-in towards payments on a new iPhone, with payments down to as low as $15 a month. This is on top of your phone plan, of course, but the interesting thing noted by techcrunch.com is that Apple will take non-Apple trade-ins. Android users can get up to $300 for their used devices…like a Samsung Galaxy S6 in good condition will net you $290 towards the purchase of a new iPhone. Apple basically gets you and writes a mini-loan through Citizens Bank. If you like to trade more than every 2 years, this might be the deal. Apple is cleverly stealing the concept of conquest sales from the auto business, which has done this as well as loyalty discounts for decades.
Amazon has had Flex, and Uber-like home delivery service for Prime Now customers. The retail giant is now working to contract with private drivers to take even standard packages to customers’ doors, cutting out UPS, FedEx, and the Post Office more than ever. According to geekwire.com, the program is in effect already in part of Texas. They are reportedly paying drivers $18 an hour, and shifts can be scheduled 8a to 4p 7 days a week. Considering that Amazon has been working on leasing over 20 planes from Boeing, and flying out of a center formerly used by DHL, it sure looks like they are moving full force into doing their own logistics.