Google Weighs Building Its Own Smartphone From Scratch; Samsung Galaxy S7 Update

Google already has the Nexus, and two models just recently rolled out. Now, according to bgr.com, which spotted something in The Information, Google may not look to HTC, Samsung, LG, Motorola, or Huawei for future smartphones, but may roll their own. The Silicon Valley giant is apparently considering developing its own chips for mobile devices…like Apple does. Even though Android dominates the smartphone market, they continue to lose share to Apple. Nothing’s decided yet…including whether or not they would use the Nexus brand.

Earlier, we reported that Apple may be on track to drop the iPhone 7 by June or July, instead of September as with the iPhone 6S and 6 before it. Now, it appears Samsung is at least a month ahead of last year in developing firmware for it’s next iteration of the Galaxy, the S7. 9to5google.com notes that his could allow them to get the drop on Apple with a rollout as early as January or February.