Apple ‘Recapple’

Apple rolled through their product updates and introductions in a couple of hours yesterday at Bill Graham Civic Auditorium in San Francisco. Here are a few hi lights:

Apple Watch- Mainly about fashion band accessories, particularly from high end Hermes, and new colors of gold and rose gold. It was announced that Watch OS will drop on September 16th, and include messaging apps like Facebook Messenger and also tight third party integration with AirStrip.

iPad Pro- It’s huge, has a great 12.9 inch screen, and…gasp…a stylus, which Steve Jobs famously mocked years ago. The Apple Pencil will be a separate $99 option. That screen…it has a higher pixel density than a Macbook Pro Retina. Apple claims 10 hours of battery life. It has a keyboard cover that screams ‘Microsoft Surface!’ iPad Pro starts at $799, and will be out in November.

Apple TV- Apple says this will be a game changer…you may have seen a clip of Tim Cook repeatedly on TV by now saying ‘we think the future of TV is apps.’ Apple TV has tight Siri integration, a new remote with the top part being touch screen, and buttons for volume, activating Siri and on-off. The remote is Bluetooth, so you don’t have to point it right at the box. A couple of cool features include asking Siri what did they say, and it will rewind about 15 seconds and playback…with captions. Also, you can ask Siri to search for something, and it will search across all platforms…Netflix, Hulu, Amazon, etc. With the remote, it has gaming capabilities, but don’t look for it to displace gaming systems any time soon. Apple TV is $149 or $199 depending on memory, and out the end of the year.

iPhone- The iPhone 6S and 6S plus debuted, with the expected banner feature of Force Touch, which Apple has renamed 3D Touch for the phones. It recognizes 3 levels of finger pressure, and will call up different results…for example, menus, or when pressing an email, it will pop it open so you can read it, and return you to the previous screen when you lift your finger. The new camera is a big leap…up to 12 megapixels, and capable of 4K video and an new gimmicky feature that records a second and a half of video and sound before and after each picture. When you press the picture on the phone, it shows you that 3 seconds of motion. Hey Siri now allows you to just say that, and Siri will respond without having to press and hold the home button. There’s a new rose gold color (and it and the other gold will now be exclusive to the 6S and 6S Plus). iOS 9 will be available September 16th, and iPhones go on preorder this Saturday, with deliveries to start September 25th. Prices are the same as on the iPhone 6 and 6 Plus, while those models will be dropped as has been Apple’s past practice…so the 16 gig iPhone 6S will start at $199 with a two year contract. Apple has also added a contractless payment plan like a couple of the carriers have, that starts at $32 a month…PLUS carrier service costs, of course.

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