Will There Be a Dick Clark of the Internet?Posted: April 18, 2012
With the passing this morning of Dick Clark, who gave us American Bandstand, game shows, and brought in the new year from Times Square for so many years, the question arises: will there be a Dick Clark for the internet?
Dick Clark gave numerous acts their big break during the golden age of Rock and Roll. There are so many rock acts that owe him, and certainly a legion of radio personalities and tv personalities who stand on his mighty shoulders. Will there be someone that can launch so many careers producing content on the web? Is it even reasonable to compare the content produced for radio and then television with that produced to entertain on the internet?
I don’t have the answer to that last question, but I sure hope so. It’s great to look to the iTunes Store or the Android Market for apps, and apps are content as surely as music was and is for radio, but will we see a larger than life personality who genuinely loves the content (whether music, video, apps, or whatever), and wants to share it as widely as possible explode on a web based platform to spread enjoyment through that content?
In Marshall McLuhan’s ‘Understanding Media,’ which came out decades ago, he stated that radio was the only ‘hot media,’ one that really touched people. My contention is that the internet is the second ‘hot media,’ in the way it touches people through social media, multiplayer games, chat, etc.
I’ll be waiting on that great internet Dick Clark to show up and spread the love of great content across the web universe. Sure hope he gets here before too long!