Google Gemini Will Power Apple’s Siri; Amazon-97% of Its Devices Run Alexa+; Anthropic Bows Version of Coding AI for Regular People; Meta will Cut 10% of Reality Labs

We have reported on this for months…Apple has been shopping around, but mainly talking to Google…as they plan to drop ChatGPT which hasn’t worked well to beef up the ailing Siri. Now, it’s official…Macrumors.com reports that Cupertino has signed a multi-year deal with Google which will have Gemini help power a more personalized version of Siri, and also support a range of Apple Intelligence features that are in the pipeline. Note that everything will still run on Apple’s Private Cloud servers or your local device, so you won’t have more of your info basically uploaded to the world. The upgraded Siri should be out in March or April…about a year later than Apple originally promised. I don’t have high expectations about a more personalized Siri…I’d just like it to actually work decently…with any luck, adding some Google AI brainpower will make Siri at least somewhat competent.

Backwards compatibility is a beautiful thing…it’s a big pain …to say nothing of expense…when tech companies put out something and it won’t run on any of your gear. According to techcrunch.com, Amazon says its Alexa+ AI platform will run on 97% of the devices they have ever shipped. That is a lot of devices…about 600 million! Alexa+ offers more expressive voices, access to world knowledge similar to other AI assistants, and AI agents that perform tasks on behalf of the customer — like calling an Uber or ordering food. The company has been steadily rolling out access to the AI platform, with more than 1 million Alexa customers gaining access by last June, and now, “tens of millions” can opt in to upgrade to the AI assistant. Amazon hasn’t given an exact timeline for when it will be open to everyone…right now they are focused on making it available to all Prime members. 

Here’s a concept…a coding AI made for ‘regular people.’ That’s what Anthropic, maker of the Claude AI says they are putting out. Engadget.com says Anthropic is calling the feature Claude Cowork, and they claim it is “a simpler way for anyone — not just developers — to work with Claude.” After you give the system access to a folder on your computer, it can read, edit or create new files in that folder on your behalf. As examples of what it might do for you, they say you could ask Claude to organize your downloads folder, telling it to rename the files contained within to something that’s easier to parse at a glance. Another example: you could use Claude to turn screenshots of receipts and invoices into a spreadsheet for tracking expenses. Cowork can also navigate websites — provided you install Claude’s Chrome plugin. Anthropic touts the fact that “Cowork is designed to make using Claude for new work as simple as possible. You don’t need to keep manually providing context or converting Claude’s outputs into the right format,” the company said. “Nor do you have to wait for Claude to finish before offering further ideas or feedback: you can queue up tasks and let Claude work through them in parallel.” 

Meta is going to whack its Reality Labs division, cutting about 10% of the some 15,000 staffers there. Geekwire.com notes that this is the division that Mark Zuckerberg dumped a fortune into in creating the Metaverse…a virtual, imaginary space where your avatar could live and work. That has been a big dud, but the Reality Labs folks do also work with the VR headsets, so there could be some effects felt there by the layoffs. Meta employs about 78,000 worldwide. 

I’m Clark Reid and you’re ‘Technified’ for now.